Newsletter - Issue #68 TAKE A PAUSE TO RE-CALIBRATE Hello Reader, Letâs talk about a quiet frustration I see in so many founders and business owners: Youâve got the experience. The receipts. The real results. And yet⌠your business feels like itâs moving through molasses. Youâre doing the work. Youâre showing up. But still, somethingâs not clicking. And the thought creeps in: âI should be further along by now.â Sound familiar? Youâre not alone. Hereâs what I want you to hear â because Iâve...
17 days ago â˘Â 2 min read
Newsletter - Issue #67 REALIGN YOUR APPROACH Hello Reader, Most of the founders and entrepreneurs I know or work with, whoâve decided to build a business, started with the intention of creating something that reflected their values, or a belief in creating something with a purpose - something that can make a difference. Yes, making money is important. It is a business after all⌠and so is the freedom factor - the ability to create something while fulfilling other responsibilities or desires....
24 days ago â˘Â 3 min read
Newsletter - Issue #66 YOU DON'T NEED A BIGGER AUDIENCE Hello Reader, Algorithms cannot fix what your Personal Brand communication doesn't say. If there's no clarity, the value is lost - and that's when you experience slow presence and growth on your efforts on social. This is the mindset shift I'd like to share with you this week... You donât need a bigger audience. You need a bolder voice. This is what Iâve learned, over and over again, in my work with experienced, values-led founders &...
about 1 month ago â˘Â 2 min read
Newsletter - Issue #65 LEADING WITH PERSPECTIVE - NOT JUST CONTENT Hello Reader, Is there another word for Thought Leadership? Google gave me âindustry expertâ or âinfluential voiceâ. Chat GPTâs suggestions included âPerspective sharingâ, âInfluential thinkingâ and âVoice of Experienceâ. These words all lead to entrepreneurs thinking of âinformative contentâ ⌠but honestly, building thought leadership in your personal brand or positioning yourself as an influential voice when building your...
about 1 month ago â˘Â 3 min read
Newsletter - Issue #64 THE PERSONAL BRAND UNCHANGED PSYCHOLOGY OF CAREER GROWTH Hello Reader, Iâll lay it straight. Everyone is obsessed over LinkedIn optimization hacks and AI-powered tools, as if content is ONLY tool that fuels visibility and Personal Brand for career-focused professionals. In reality, key fundamentals of career advancement remain unchanged: People promote those who make their lives easier People advance those they can envision succeeding People invest in those who invest...
about 2 months ago â˘Â 4 min read
Newsletter - Issue #63 WHY IS NO ONE BUYING? Behind the Scenes: Me in the studio overlooking the photoshoot to a collection I was planning to launch - Dubai. Hello Reader, I've been at it for a while... Since taking the leap into entrepreneurship, I started and re-started different businesses. I know what it means to launch a product-based business - I launched a fashion label that was sold in boutiques across 8 countries and 3 international online stores. I also know what it takes to launch...
2 months ago â˘Â 4 min read
Newsletter - Issue #62 BUSINESS OWNERS SHOW-UP DIFFERENTLY Hello Reader, I'm not exaggerating when I tell you that almost all the business owners and founders I worked with had a common problem... Social Media and Content I can also bet that many of you - my newsletter community - guessed it right. My certainty is because it is sadly a silent challenge that many high achieving and brilliant business owners face. I'm also sure because of the similarities that I notice in many social accounts...
2 months ago â˘Â 2 min read
Newsletter - Issue #61 CEO'S VISIBILITY DRIVES SALES & GROWTH Hello Reader, There's no denying in what is happening since AI became mainstream... Weâre living in a âTrust Recessionâ. Sadly, not all technologies are used ethically. More and more "gurus" and "experts" are utilizing AI, not to advance their message but to mask lack of experience or knowledge. Some companies are using AI to create marketing campaigns that sadly do not relate to the audience they are targeting, but are...
3 months ago â˘Â 4 min read
Newsletter - Issue #60 THE POWER OF PRESENCE THROUGH PUBLIC SPEAKING Hello Reader, Is public speaking indispensable? I always thought about that question. In the early days of my career, I wondered: Are my skills enough to showcase my value? or do I need to be verbal to be seen? I believe that Public Speaking is a skill we can't ignore to learn. We need it for our team meetings, inside corporate boardrooms, when pitching ideas cross functionally, let alone its importance in selling our...
3 months ago â˘Â 3 min read